
SINGLE FOR SINGLES
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We created a single for singles about being single on Singles Day (Feb 15).
We partnered with Grammy Award-winning singer-songwriter and fiercely
independent voice Maren Morris on a unique cover single + video performance
of Billy Idol’s classic independence anthem “Dancing with Myself.”
Results
646 Million in Earned Media Impressions
2+ Million views in the first week
17% lift in brand awareness
Press: Rollingtones, Stereogum, US Weekly, E! Online, Adweek, BusinessWire