Single people who are happy
being single are mostly left
out of the cultural conversation,
especially around Valentine’s Day.

Visible Wireless, the one-line wireless company designed for singles, wanted to give
them something to embrace at a time when everyone else is looking at relationships.

We created a single for singles about being single on Singles Day (Feb 15).

We partnered with Grammy Award-winning
singer-songwriter and fiercely
independent voice Maren Morris,
whose recent divorce from another popular
singer made national news this past winter,
on a unique cover single + video performance
of Billy Idol’s classic independence anthem “Dancing with Myself.”

Results
646 Million in Earned Media Impressions
2+ Million views in the first week
17% lift in brand awareness

Press: Rollingtones, Stereogum, US Weekly, E! Online, Adweek, BusinessWire