Project Imagination was the first ever user-generated photo contest to inspire a Hollywood short film. With director Ron Howard at the helm, close to 100,000 photographers participated in this 3-week contest, and over 3 billion impressions for the entire integrated campaign have been amassed. Project Imagin8on was the first advertising film in history to ever be shortlisted at the Academy Awards.

CANNES GOLD, SILVER, BRONZE.