When Sanpellegrino set out to launch its new flavored sparkling water, CIAO!, in America,
a country home to 17 million Italian-Americans, we enlisted the help of two of them: Michael Imperioli and Steve Schirripa. You might remember them as Christopher Moltisanti and Bobby Baccalà from The Sopranos.

They had one job: bring the gift of CIAO! to America.
But their reputations precede them. No matter how nicely they try, no one accepts their gift. Everyone is too worried about the consequences.

In this social episodic series culminating in a short film, we follow the misadventures of two longtime friends who try to be brand ambassadors and fail because of their past.

At Cannes, it took home a Bronze Lion in Film Craft, and shortlisted in Film category.

Press: People, Muse by Clio, Adweek, lbb online, Cinemablend, MediaPost, Collater.al