The downloadable AR app provides users with an interactive history. To activate the experience, users need to open the app and point their mobile devices towards a bottle of Tradicional.
They need to align a virtual bottle with that of the actual one using their device’s camera. Augmented reality is triggered and the history of Jose Cuervo unfolds. Users will get to see
3D Casa Cuervo in 1795 or the bar in which the invention of the Margarita took place.

As users learn about the historical relevance, they can also share it
through social media or take a snap of the historical scene.
They can also check out the YouTube channel if they want to watch the TV campaign.

For the app to work, an actual bottle of Jose Cuervo is required.