Many airmen and their families are apprehensive about moving to Ohio. We worked to find and document real, relatable families with stories that showcased aspects of the Air Force that the public is often not privy to.
The series is aimed to address what is known as “the dread factor.”

In all, we created three 10- to 12-minute episodes, three 15-second movie trailers for social promotion, posters, and paid social as well as a 60-second movie trailer. The first episode, titled “Service Before Self,” focuses
on the Manning family, who are raising a child who needs access to specialized medical care.

The second episode, “Integrity First,” tells the story of the Tylochs. The Mom, Sarah has retired after
11 years in the force to raise her kids and her younger sister after losing her mother to Alzheimer’s.
The third installment, “Excellence in All We Do,” was focused on retiring from the Air Force.